Concept: A Clear Reflection for Hong Kong

To modernize the Office of the Ombudsman, we focused on the symbol of a mirror to represent a direct and honest reflection of their duties. This project also served as an exploration of the future of art direction. Utilizing AI tools like Midjourney, we developed high-fidelity key visuals to stress-test the concept before production. The result is a campaign that feels culturally "now"—leveraging the popularity of Hong Kong’s "Mirror" phenomenon to humanize a government body and spark a fresh dialogue with the public.