Winterfest 2024

The Challenge: Create a distinctive Christmas Key Visual for the HKTB that breaks away from tradition to drive engagement and evoke a magical festive atmosphere.

The Vision: By shifting to an aerial perspective, we transformed the iconic Christmas tree into a sprawling, miniature-filled wonderland. The use of whimsical "Peter Pan" tones adds a dreamlike quality, elevating the holiday spirit and creating a visual that feels both nostalgic and brand new.