Lululemon
True transformation starts with intention. For this campaign, we set out to redefine self-confidence by shifting the focus from physical appearance to inner strength and self-identity. We developed an integrated series of advertisements and physical activities designed to help consumers open their minds and connect with the brand on a deeper level. By exploring the journey from insecurity to empowerment, we illustrated that confidence isn't about how you look but how you feel. Our holistic approach encourages everyone to embrace their inner change and realize that their will is what ultimately shapes their world.
I Am What Comes Around
Stage 1. OOH media.
In addition to the video, there will also be a series of posters to show the feeling of confidence. This poster will be a microcosm of the film, and the story will be displayed in the poster briefly. You can see how unconfident the naked girl is, and when she wears Lululemon sportswear, she becomes a confident girl.
Strage 2. increase sales
Stage.3 Promo BMS
Take elementary training as an example. This training is mainly focused on the body, minded sprite, and we will train it consistently. In terms of the body, I will walk for 10 minutes first, and it is best to make the brain produce chemical effects in nature. Walking has an incomparable effect on griefing the brain. After walking, there will be a period of relaxation and pleasure, and the intense pain will come back. On the spiritual side, use this time to sit down by the park for 5 minutes and look back at what happened today. Finally, in terms of spirit, the user can run or walk again for 20 minutes to express the unpleasant things today. Finally, take a deep breath for 3 minutes to help me reflect, turn to the inside, and set a brand new goal for tomorrow.
In order for consumers to continue this series of training, we must establish a complete channel to guide consumers. Therefore, through this application, we can store this type of training in the consumer's mobile phone. And Lululemon will always accompany them in any sport through narration. At the same time, we also need to increase reward points, so that consumers can get corresponding points after exercising, in order to increase the attractiveness of sports. Finally, we also add personal challenges, and we can also invite friends to join in to increase the fun of sports.
What is BMS?
