To announce NEO as the new brand spokesperson, we turned every pizza delivery into a moment of discovery. We reimagined the iconic pizza box as a storytelling canvas by subtly integrating NEO’s portrait into the design, mimicking the look of a natural grease stain. This unconventional art direction transformed a standard delivery item into an engaging "hide and seek" experience. By using the packaging itself as a teaser, we sparked curiosity and invited customers to uncover the secret face hidden in plain sight.