American Express Urban Legends

The American Express Platinum Card has always given people a sense of distance, making it seem unattainable. Therefore, for this campaign, we aim to break this perception and provide more consumers with the opportunity to understand the benefits of this credit card. We have chosen to package the entire idea using urban legends, deconstructing each benefit of the credit card through the unraveling of urban legends. Additionally, we have partnered with Ian Chan to enhance the exposure of the credit card.