
Postmas tree
Hong Kong Tourism Board
How to surprise the citizens?
Utilize elements that are ordinary and easily overlooked. Locations such as mailboxes and tram stations, places that both tourists and locals pass by without paying much attention.
Furthermore, by noticing that the shape of a mailbox, with a few added 3D elements, bears a striking resemblance to a Christmas tree. Therefore, we transformed mailboxes into miniature Christmas trees to spread the Christmas spirit throughout Hong Kong.
As the sound of the Hong Kong tram arrival bell closely resembles the theme of "Jingle Bells," we temporarily created a new arrival song for the trams to play a Christmas version when arriving at stations. Additionally, we enhanced the classic tram stations with some sparkling art installations to further enhance the festive atmosphere.
70+ postmaster trees everywhere in Hong Kong
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