Your Pin Can Feed a Future

Homelessness in Morocco is rising, yet trust in traditional donations is fading. Food Pinnet bridges the gap by turning restaurants and brands into hubs for social good. The campaign launches with a bold stunt—Ford dealerships rebranded as “Jood Kitchens” on Google Maps—before expanding through a viral tagging challenge where each brand pledges to take 45 people off the streets.

With over 6,000 volunteers creating the world’s largest social good restaurant chain overnight, every new “pin” represents another kitchen feeding and empowering the homeless. Sustained by quarterly open days and a growing network, Food Pinnet turns empty plates into lasting opportunities for belonging